Search engine is a program where users provides certain keywords and based on those keywords the search engines gives list of documents.
Meaning of SEO
Acronym SEO stands for Search Engine Optimization. It is a web marketing technique or strategy used to improve the rank in the SERP i.e. Search Engine Result Page by increasing the accessibility and visibility of the web page. SEO is a business strategy to increase the number of viewers viewing the site and ensure that a site is easily accessible to the viewers and hence improve its chances to being in one of the top ranks in the search engines. The primary goal of search engines is providing users best, useful and applicable information. Some of the search engine web page includes Google, Yahoo, Bing, etc.
This technique is used to design and develop a site so that it ranks well in the search engine result page. SEO also improves the quality and volume of traffic to a web site. Search Engines uses algorithm to determine what documents should be shown in the search list when the keyword is entered. The following factors are considered in a search engine algorithm:
Types of SEO
The two main types of Search Engine Optimization are classified on the type of color- white and black or dark colored. Both the white and black colored have their own proponents. The two classifications are discussed below:
This type of SEO uses the method to improve the ranking of the search engine in a website that do not faultily run search guidelines. This strategy is helpful for website owners to provide high quality content, link acquisitions, research for the users. The users can expect gradual, steady as well as continuous growth in the web ranking.
This type of SEO exploits the weaknesses in the algorithms for obtaining high rank in the Search Engine Result Page. This is a strategy that directly conflicts with the guidelines of search engines. This strategy is helpful for website owners to link spam, hidden links, hidden texts, keyword stuffing, etc. the users expects unpredictable, quick and slow growth in the ranking.
How to learn SEO
There are online tutorials or guides available on what is Search Engine Optimization, how do Search Engine Optimization works, what are the basics of Search Engine, importance of Search Engines, etc. Books on SEO also provide a clear understanding of the concept. Blogs by experts and case studies can also increase the knowledge on SEO. But we should be careful about what sites we go through as anyone and everyone can publish on the internet. So only recommended sites should be read and followed. One of the best ways to learn SEO is to start a blog and tune SEO skills.
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