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Often times we are contacted by business owners that are simply unsure of whether they require the services of our Columbia web design team or not. Some may be savvy entrepreneurs that have been around for quite some time, while other are relatively fresh to the online world and inquire about our services simply because someone told them that they “need SEO”.

Our services fit the needs of the most seasoned vets and the less experienced alike. We created this page in the hopes that we can answer any questions that you may have while simultaneously showing you the potential opportunity that your business has by working with us.

 Can SEO Help My Business?

Welcome to the digital age. According to the independent market research company, Emarketer, a total of $1.5 trillion dollars in sales will take place in 2014 alone. That is up $500 billion from 2 years ago. Needless to say, online business is booming. The internet allows businesses to expose their brand to potential consumers that other, traditional methods simply can’t.

Unfortunately, with over 1 billion websites live today, it can be far too easy for a business to get lost amongst the pack, never to be seen by customers. Statistics show that 33% of consumers click on the very first link that appears in search results. Comparatively, the site in the fourth spot only receives 4%, while sites that appear on the second page are forced to share a measly 1% of all search traffic.

This means that every business is fighting tooth and nail for those first few spots as anything lower could mean that their brand fades away into obscurity. That is where SEO comes into play. SEO equates to additional exposure and greater profits. With the help of our Jefferson City web design firm, you increase the chances of your site being seen exponentially.

Even local businesses can benefit substantially from investing in the search engine optimization. Studies have found that 66% of US smartphone owners use their phone to aid in shopping, whether it’s to find a business location or to check out their website for deals. SEO simply improves your ability to be found.

Without SEO you may be a little fish in a big pond, but with the right strategy and the support of a dedicated team of professionals working around the clock to ensure that your business succeeds, you will be able to reap the benefits.

 Why is it Risky to do my Own SEO?

Google rolled out 17 major updates to their search algorithm in 2013 alone. Many of these updates shook up the internet community like never before and greatly impacted what sites were featured in the search results. Some thrived, while others tanked virtually overnight due to the SEO strategies that they employed.

SEO is evolving at the speed of light. Many of the rules that applied to SEO only a few years ago are completely obsolete today. Those that fail to adapt to the times will feel the repercussions. Unless you have the expertise to keep up with the continuous changes, you could end up doing more harm than good.

If the last few years are of any indication of what’s to come, there will be many more “shake ups” to be expected in the near future. Luckily, our Columbia web design team is highly experienced and readily welcomes these changes as they occur. Our track record of success speaks for itself as our unique methods are unparalleled.

 Can a Video Help My Business Get Noticed?

 Today over 6 billion hours of video is watched on Youtube every single month, making video marketing one of the most beneficial methods for attracting consumers.

According to comScore, 90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell substantially more than products with no video at all.

Every video that you produce is yet another avenue for potential consumers to reach your website. Imagine having the ability to engage viewers with an attractive video and then funneling them directly to your site where they will be begging you to take their money.  The possibility is very real.

 Am I doing Enough Social Marketing?

 There is no such thing as “enough” social marketing.

As a business owner it is your role to continuously re-evaluate your strategies so that you can better reach and convert your customers. The addition of social media allows business owners to decisively connect with their customers – past, present, and future- in a way that was never thought possible.

23% of Facebook’s users check their account five or more times every single day. That provides an incredible amount of potential for business owners as they now have the ability to appear EXACTLY where and when their target consumers hangout.

 Does My Website Need Fresh Content?

 In the digital age, content is king. The overall intent of each search engine is to maximize the user’s experience by showing the most relevant information available. This is why Google, Yahoo, and Bing heavily favor websites that produce content regularly because they provide the much needed information that their users are searching for.

Statistically, websites that publish content have a far higher probability of being seen as every single blog post creates an entirely different page, with a new link that can be found online. Each piece published creates a new opportunity for your site to rank within the search results, often times for numerous keywords.

Plus, people love to share content on social media, creating the possibility for a single piece of content to be viewed by thousands of people within a few short hours if it goes viral.

Hopefully we’ve answered a few of the basic questions that you may have had about how our Jefferson City web design company can benefit your bottom line. In summation, our company improves the performance of your business by increasing its visibility and exposure, building brand awareness and increasing sales. If you have any more additional questions, feel free to Contact us.

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